AWS

Project Role | Senior Graphic Designer / Art Director
As Senior Graphic Designer and Art Director for AWS re:Invent, re:Inforce, and internal programs, I led the creative strategy and visual identity for large-scale events, ensuring every touchpoint—digital, environmental, and experiential—aligned with brand standards.

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My responsibilities spanned web and marketing assets, on-site applications, signage, wayfinding, copy, lighting, and spatial design. I collaborated across internal teams, creative agencies, and production partners to deliver cohesive experiences that met executive and business goals.

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In addition to design leadership, I developed processes, templates, and written documentation—including guidelines for event photography—streamlining workflows, improving consistency, and empowering global teams to execute high-quality creative solutions efficiently.​

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Tools | Illustrator, InDesign, Adobe XD, Adobe Bridge, Figma

 

Impact | Between AWS re:Invent 2018 and 2019, attendance surged from approximately 52,000 to 65,000 participants — a 25% increase year-over-year. While this growth underscores AWS’s dominance in the cloud sector, it also reflects a deeper shift in aesthetic and experiential design within the technology conference landscape.

 

Team | Lynn Flemming, Keven Thompson, Caytlyn Cole, Rob Stanton

 

Agencies | OPUS, Colin Young-Wolff, D3G, Production Club, Sparks, T3 Expo