AWS Summit NYC

Project Role | Senior Graphic Designer / Art Director

I directed the visual narrative for the AWS Summit NYC 2022 at the Javits Center, an event that traditionally draws thousands of cloud innovators. My role sat at the intersection of live storytelling and environmental design, where I led the event photography strategy, designed high-impact Keynote presentations for executive leaders, and oversaw the production of large-scale Expo signage. I ensured that the "Scale Anything" theme was reflected in every frame and pixel of the attendee journey.

Tools | Illustrator, InDesign, Adobe XD, Adobe Bridge, Powerpoint

Key Contributions

Visual Storytelling: Directed on-site photography to capture the energy of the 200+ breakout sessions and networking hubs. I managed the shot list to ensure all imagery aligned with AWS's global brand standards for post-event marketing.
Executive Keynotes: Partnered with speakers to design and refine Keynote presentations delivered to a live and global livestream audience. I translated complex technical data into clean, compelling visuals that supported high-profile announcements.
Environmental Design: Assisted in the creation of Expo signage, transforming the vast Javits Center into an intuitive, branded environment for attendees and AWS Partners.

Agencies | OPUS, Colin Young-Wolff, D3G, Production Club, Sparks, T3 Expo