AWS re:Inforce
Project Role | Senior Graphic Designer / Art Director
As Art Director, I managed the end-to-end design execution for re:Inforce 2023, overseeing a comprehensive wayfinding system that spanned both digital and print mediums.
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Collaborating closely with external agencies, I translated technical floor plans into immersive experiential designs. My work ensured that 6,000+ attendees could navigate the high-energy environment seamlessly.
Tools | Illustrator, InDesign, Adobe XD, Adobe Bridge
Key Contributions
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Wayfinding & Signage: Directed the layout and typography for large-scale environmental graphics, ensuring brand consistency across digital displays and physical print.
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Experiential Design: Partnered with agencies to refine floor plan layouts, optimizing the flow of attendee traffic through "Security Learning Hubs."
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Signature Touchpoints: Designed the high-visibility Agenda Wall—the central information hub of the event—and curated the design for the official 2023 swag water bottles.
Agencies | OPUS, Colin Young-Wolff, D3G, Production Club, Sparks, T3 Expo