Levi Strauss & Co.

Project Role | Senior Graphic Designer, Art Director

I began as a Graphic Designer focused on developing packaging systems and experiential design for storefront environments—bringing the brand’s heritage and authenticity to life through tactile, in-store experiences. My work extended beyond static design into shaping the customer journey through visual storytelling and spatial identity. As my role evolved, I was promoted to Art Director for Marketing Photography, overseeing campaign visuals that defined Levi’s contemporary image while honoring its legacy. I led cross-functional teams in creative direction, from concept through production, ensuring brand consistency across global markets. Later, I directed the web and digital advertising initiatives, guiding the development of high-performing campaigns and web assets that elevated the brand’s digital presence and drove measurable engagement across e-commerce and social platforms.

Tools | Illustrator, Photoshop, Sketchup, InDesign, Adobe XD

Impact | My designs enhanced the in-store experience, contributing to higher engagement, improved brand perception, and increased foot traffic across global retail locations.

Promoted to Art Director for Marketing Photography, I led the visual storytelling for campaigns that modernized Levi’s image while honoring its heritage. By directing the web team to produce cohesive digital assets, ads, and website experiences, I ensured consistency across all marketing channels.

The combined impact of these efforts from 2010–2018 was a measurable boost in brand visibility, campaign engagement, and consumer loyalty, positioning Levi Strauss & Co. as both a legacy brand and a contemporary cultural icon.

Team | Allie Adachi, Cammy Tyler, Edward Cruz, Fidel Lirio, Freeman Wong, Mark Campton, Mark Meneghetti, Megan Wolters, Meg Hurtado Bloom, Sara Stein, Shelley Parsons