Levi Strauss & Co.

Project Role | Senior Graphic Designer, Art Director

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Tools | Illustrator, Photoshop, Sketchup, InDesign, Adobe XD

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Impact | My designs enhanced the in-store experience, contributing to higher engagement, improved brand perception, and increased foot traffic across global retail locations.

Promoted to Art Director for Marketing Photography, I led the visual storytelling for campaigns that modernized Levi’s image while honoring its heritage. By directing the web team to produce cohesive digital assets, ads, and website experiences, I ensured consistency across all marketing channels.

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The combined impact of these efforts from 2010–2018 was a measurable boost in brand visibility, campaign engagement, and consumer loyalty, positioning Levi Strauss & Co. as both a legacy brand and a contemporary cultural icon.

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Team | Allie Adachi, Cammy Tyler, Edward Cruz, Fidel Lirio, Freeman Wong, Mark Campton, Mark Meneghetti, Megan Wolters, Meg Hurtado Bloom, Sara Stein, Shelley Parsons